Overview
Growcoin allows you to round up payment totals and invest your spare change. The team needed a brand identity to go above and beyond similar startups in an emerging market, addressing a key issue affecting the fintech industry: customer inertia.
We focused on creating an authentic brand experience by utilizing a simple idea—the growing and nurturing of a plant—to demonstrate how easy it is to use Growcoin as a way of growing your savings.
