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Invest in companies like Space X

Overview

GoodFin is a Y-Combinator startup that lets you invest in companies like Anthropic, Space X & Stripe. I worked closely with the CEO, CTO and engineering team to design and launch the first version of the product.

Role

Founding Product Designer

Impact

100%

Investment Vehicle

200

Customer Signups

Screenshot of an article about qualifying for private equity investments

Problem

The glass ceiling

To invest in a private company, you need a high net worth. What if you aren't today... but will be in the future?

Screenshot of an article and social media comments

Research

Getting to know Henry

HENRY (High Earners, Not Rich Yet) often struggle with this problem. What they have in capital, is what they also lack in access.

Screenshot of a user persona

User Persona

Creating focus

For us to solve this problem, we needed a reference point. I built a user persona to facilitate our work.

User flowchart

User Flow

Mapping things out

We wanted to help our users seamlessly get from A to B. So I mapped out their experience with our team to highlight friction.

Wireframe sketches on graph paper

Low-Fidelity Design

Keeping things simple

Lots of information is required to invest. I sketched out wireframes to make the process really simple.

Screenshot of a mid-fidelity mockup inside Figma

Mid-Fidelity Design

Bringing it to life

I took my initial concepts and translated them into Figma. This gave our engineering team a framework to build from.

User feedback sticky notes

User Interviews

Having conversations

We spoke directly with people to learn about their user experience. I then used what we learnt to improve the UX/UI further.

Hi-Fidelity Design

Knowing our customer

A trusted financial platform meets compliance and regulation. I designed a simple user flow to verify our users.

Hi-Fidelity Design

A warm welcome

Dashboards in this industry often come with bells and whistles. Our user experience comes without distraction from the get-go.

Hi-Fidelity Design

Breaking through

We made it really simple to invest in private companies. HENRY now have access, and can start securing their future.

Get in touch

hi@kristianphoenix.com