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Become the next Lewis Hamilton

Overview

Buckmore is the U.K's most prestigious karting circuit. It's where Formula 1 champions such as Lewis Hamilton got their start in racing. I worked with the circuit owners, and Managing Director, to convert its new attention into revenue.

Role

Staff Product Designer

Impact

10.5%

CVR

24.2%

CAGR

Screenshot of a YouTube video taken at Buckmore

Problem

Turning views into revenue

Millions of people have their eyes on Buckmore Park. How do you turn that attention into meaningful growth and revenue?

Screenshot of a TikTok and social media comments

Research

Understanding the buzz

A new generation of racers are excited by karting content. They want an offline experience that reflects that online excitement.

Screenshot of a user persona

User Persona

Building a profile

Our objective was to define how this generation thinks. I built a customer profile to help understand who they are.

Screenshot of information architecture inside FigJam

Information Architecture

Tidying things up

There are many types of races to experience at Buckmore. The goal was to make it clear and really easy to understand.

Wireframe sketches on graph paper

Low-Fidelity Design

Scribbling ideas

The previous UX/UI lacked a clear focus/direction. I wanted to make it simple and straightforward to start racing.

Screenshot of a mid-fidelity mockup inside Figma

Mid-Fidelity Design

Putting it together

Many key elements were required across the product. Including a visual language that would resonate with our audience.

User feedback sticky notes

User Feedback

Gathering opinions

Several concepts were created until one was chosen. We wanted to create a truly memorable experience.

Hi-Fidelity Design

Second nature

It was difficult to find your way around the previous product. I wanted to make things fluid and intuitive for our users.

Hi-Fidelity Design

A rich history

Buckmore has a story that goes back 60+ years. You can now learn why it's important—to karting, racing and motorsport in general.

Hi-Fidelity Design

The route to revenue

Views are nice-to-have—but don't always turn into revenue. Buckmore's new UI efficiently converts attention into customers.

Get in touch

hi@kristianphoenix.com