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Renovate your home from anywhere

Overview

HomeDNB is a startup that helps out-of-state investors add value to their property—without them being there. I worked with the CEO, product and marketing team to solve key problems and achieve new growth.

Role

Lead Product Designer

Impact

367%

Project Leads

$1.6M

Pipeline Value

Map of a journey between two distant states

Problem

Adding value from afar

Purchasing a property somewhere else comes with a challenge. How do you add more value without physically being there?

Screenshot of an article and social media comments

Research

Discovering a trend

Buying a property out-of-state has become a growing trend. This has opened the door to online property renovation.

Screenshot of a user persona

User Persona

Defining the investor

Many out-of-state investors live in places like CA. They want to grow their portfolio without constantly moving around.

Screenshot of a team brainstorm

Sales Process

Building a machine

Property renovation comes with lots of moving parts. I helped the team develop and connect the entire process.

Wireframe sketches on graph paper

Low-Fidelity Design

A birds-eye view

We needed to convert the sales process into product. So I began to brainstorm all of the things our team would need.

Screenshot of a mid-fidelity mockup inside Figma

Mid-Fidelity Design

Laying the foundation

I turned my key ideas into a series of components. These components helped us build and test our pages rapidly.

User feedback sticky notes

User Feedback

Learning from the market

Several tests were ran to establish what had worked and why. I made iterations based on insights from the data.

Hi-Fidelity Design

Optimised for conversion

The previous UX/UI had a very high bounce rate. I designed and optimised a new front-end to convert traffic.

Hi-Fidelity Design

Higher quality leads

Poor quality leads were affecting company growth. I built a filtering system that increased each project's value.

Hi-Fidelity Design

Closing the gap

Property renovation required you to be on-site. You can now add value to your investment without being local.

Get in touch

hi@kristianphoenix.com